Accountants for eCommerce & Retail Businesses
Transform your growing brand with Lineal CPA’s specialized accounting, whether in ecommerce, retail, or both. We’re here to help you streamline financials, optimize inventory, and enhance the customer experience.
The dynamic health and beauty industry demands agility, real-time data, and seamless customer engagement. NetSuite for Health & Beauty delivers a comprehensive cloud-based ERP, tailored for brands selling across retail, wholesale, and eCommerce channels.
Why
E-Commerce & Retail
Companies Choose NetSuite
Expert Accounting Services for E-Commerce Companies
Our team at Lineal CPA combines rigorous internal training with extensive experience in ecommerce platforms, ensuring your business receives accurate, efficient, and strategic financial support. Here’s how we can assist.
Industries | eCommerce | Fractional CFO Services
Fractional CFO Services
Strategic financial leadership is designed for ecommerce companies aiming to scale. Our seasoned fractional CFOs guide you through financial strategy, growth planning, and capital management, without the overhead of a full-time hire.
- Growth strategy development
- Working capital optimization
- Financial planning and analysis
- Investor relations and pitch support
- Profitability analysis and forecasting
Industries | eCommerce | Managed Accounting & Bookkeeping
Managed Accounting & Bookkeeping
This comprehensive financial oversight keeps your ecommerce operations running smoothly. We handle everything from daily transaction recording to complex revenue recognition.
- Sales and revenue tracking across multiple channels
- Payment processing reconciliation and analysis
- Cost of goods sold (COGS) calculation and optimization
- Marketplace and platform fee reconciliation
- Inventory management and control systems
- Customer and order management integration
- Shipping and handling cost tracking
- Refunds and returns management
- Affiliate and advertising cost tracking
- Preparation and analysis of cash flow, financial, and income statements
Industries | eCommerce | Tax Compliance & Planning
Tax Compliance & Planning
We’ll help you navigate the intricate world of ecommerce taxation with confidence. We manage your tax obligations so you can focus on scaling your business.
- Sales tax compliance and multi-state filing
- Strategic tax planning to minimize liabilities
- Tax preparation and filing for ecommerce entities
- Compliance with evolving ecommerce tax laws
Industries | eCommerce | NetSuite Services
NetSuite Services
End-to-end NetSuite expertise for ecommerce companies ready to enhance their operations with robust ERP capabilities. We offer:
Benefits of Hiring Specialized E-Commerce Accountants
Generic accounting firms often miss the nuances of online retail. Our specialized CPAs provide tailored ecommerce accounting services that unlock real operational and financial gains. Here’s how:
Unified Financial Visibility Across Sales Channels
Specialized accountants integrate and reconcile data across different platforms, delivering a consolidated, accurate view of performance by channel, SKU, and region.
Inventory Intelligence Beyond Stock Counts
Beyond tracking inventory levels, specialized teams help build systems for demand forecasting, turnover analysis, and landed cost calculations, ensuring product profitability and avoiding cash tied up in slow-moving inventory.
Automation of Repetitive and Complex Workflows
They deploy accounting tech stacks customized to ecommerce, automating tasks like reconciling payment processors, tracking refunds, and categorizing advertising spend, reducing manual errors and saving valuable time.
Real-Time Margins and Profitability Monitoring
With live dashboards tailored to ecommerce metrics (like contribution margin and ACoS), you get up-to-date insight into where you're making or losing money, enabling smarter, faster decisions.
Advanced Cash Flow & Inventory Financing Strategies
They offer proactive planning around inventory purchasing cycles, supplier payment terms, and financing needs, ensuring cash is always available to fund growth.
Tax Structuring Tailored to E-Commerce Realities
From managing nexus across states to optimizing international sales tax and duties, ecommerce accountants ensure compliance while structuring operations for tax efficiency.
Financial Models Built for Scaling
They develop scalable systems and projections to guide your growth, from expanding to new marketplaces to preparing for investor rounds or exits, with financials that stand up to due diligence.
Specialized KPI Reporting for Strategic Clarity
You gain monthly reporting packages focused on ecommerce-specific KPIs, such as LTV:CAC (Customer Lifetime Value to Customer Acquisition Cost), gross margin by product line, and refund rates, allowing data-driven strategy and growth planning.
Peace of Mind During High-Volume Cycles
Whether it’s Q4 sales spikes or product launches, specialists anticipate volume surges so that your books, systems, and reporting stay stable and accurate under pressure.
Audit-Ready Books That Build Confidence
Clean, ecommerce-standardized financials instill trust with investors, lenders, and acquirers, positioning your business as professionally managed and ready for scale.
Scale Your E-Commerce Business with Expert Financial Management
Partner with ecommerce accountants at Lineal CPA who understand the complexities of online retail and multi-channel operations.
Optimize efficiency with
NetSuite accounting and bookkeeping
Our Proven Process for E-Commerce Success
At Lineal CPA, we've honed our approach over 15+ years of working with ecommerce clients, developing a proven process that delivers consistent results:
Discovery & Assessment
We’ll comprehensively review your business structure, current systems, and ecommerce-specific challenges to develop a customized accounting strategy.
Implementation & Setup
Configure accounting systems, establish inventory tracking, implement sales tax compliance procedures, and integrate with your existing business platforms.
Ongoing Management
Handle daily transactions, monthly financial statements, quarterly tax compliance, and continuous monitoring of your financial health with regular reporting.
Strategic Growth Support
Provide financial clarity and documentation for growth initiatives, new product lines, additional sales channels, or investment opportunities.
Our all-in-one solutions save
time and money, so you can
focus on what matters most
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Why Forward-Thinking E-Commerce Companies Choose Lineal CPA
In a world where digital commerce evolves daily, businesses need more than just basic accounting; they need a partner who understands the speed, complexity, and ambition of online growth. Here’s what sets the Lineal CPA team apart:
Certified CPAs on Every Account
Every client works directly with licensed CPAs well-versed in core accounting practices and ecommerce technology, ensuring precise financial oversight and informed strategic advice.
Recognized Oracle NetSuite Partner
As an official Oracle NetSuite Solution Provider, our expert implementation and ongoing support are tailored to the complexity of ecommerce businesses using NetSuite.
Clear, Fixed Monthly Pricing
Our pricing is simple and predictable — no hidden fees, no unexpected add-ons — so you can plan and budget confidently.
Over 15 Years of E-Commerce Expertise
With more than a decade of hands-on experience, we understand the ecommerce landscape — from multi-channel sales and international logistics to rapid scaling and inventory complexity.
I seek Lineal CPA's help to manage my books and financial statements for the current year, and I am very happy with the service they provided.
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Lineal CPA has been so patient with me as I prepare my first business tax return! He provided me with the tools I needed to be organized and answered my questions promptly along the way.
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Job well done. Good job on the quick books to Intacct implementation.
Proactive Tax planning service was a first for me and our business benefited a lot from this rather than the once a year tax planning. Great communication as well.
Working with Vatsal was an excellent experience and continues to be. He prepared my annual corporate tax return and still checks in every quarter to make sure business is going smoothly. We will continue to use his service and recommend to others as well.
Great service! I don't usually post reviews but I am happy to do so for Lineal. Probably one of the few very CPAs that I actually enjoyed talking to.
Great service! Friendly, responsive, knowledgeable! Wouldn't hesitate to recommend.
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Great support and quick response. Timberley is fun to work with and she works diligently to meet deadline. Vatsal also reacts quickly when we need more supports.
We hired the firm for Netsuite consulting they did a great job on onboarding us and monthly accounting on NetSuite.
Optimize Your E-Commerce Financial Operations Today
Let Lineal CPA be your dedicated accounting partner so you can focus on scaling your online business. Get a free consultation today.
Frequently
asked questions
E-commerce accounting involves unique complexities, including multi-state sales tax compliance, inventory management across multiple warehouses and sales channels, marketplace fee reconciliation, and revenue recognition across various payment methods and timing scenarios.
Transparency is essential. You'll have complete access to your financial information through secure client portals and your accounting software. We provide monthly financial packages and are available for regular check-ins to discuss your business performance and answer any questions.
NetSuite offers countless benefits. It equips retail and e-commerce brands with a unified platform that connects sales channels, inventory, customer data, and financials in real time. This integrated system enables better inventory management, improved order fulfillment, personalized customer interactions, and streamlined operations—all contributing to increased efficiency and profitability.