Accountants for eCommerce & Retail Businesses

Transform your growing brand with Lineal CPA’s specialized accounting, whether in ecommerce, retail, or both. We’re here to help you streamline financials, optimize inventory, and enhance the customer experience.

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Expert Accounting Services for E-Commerce Companies

Our team at Lineal CPA combines rigorous internal training with extensive experience in ecommerce platforms, ensuring your business receives accurate, efficient, and strategic financial support. Here’s how we can assist.

Industries | eCommerce | Fractional CFO Services

Fractional CFO Services

Strategic financial leadership is designed for ecommerce companies aiming to scale. Our seasoned fractional CFOs guide you through financial strategy, growth planning, and capital management, without the overhead of a full-time hire.

  • Growth strategy development
  • Working capital optimization
  • Financial planning and analysis
  • Investor relations and pitch support
  • Profitability analysis and forecasting

Industries | eCommerce | Managed Accounting & Bookkeeping

Managed Accounting & Bookkeeping

This comprehensive financial oversight keeps your ecommerce operations running smoothly. We handle everything from daily transaction recording to complex revenue recognition.

  • Sales and revenue tracking across multiple channels
  • Payment processing reconciliation and analysis
  • Cost of goods sold (COGS) calculation and optimization
  • Marketplace and platform fee reconciliation
  • Inventory management and control systems
  • Customer and order management integration
  • Shipping and handling cost tracking
  • Refunds and returns management
  • Affiliate and advertising cost tracking
  • Preparation and analysis of cash flow, financial, and income statements

Industries | eCommerce | Tax Compliance & Planning

Tax Compliance & Planning

We’ll help you navigate the intricate world of ecommerce taxation with confidence. We manage your tax obligations so you can focus on scaling your business.

  • Sales tax compliance and multi-state filing
  • Strategic tax planning to minimize liabilities
  • Tax preparation and filing for ecommerce entities
  • Compliance with evolving ecommerce tax laws

Industries | eCommerce | NetSuite Services

NetSuite Services

End-to-end NetSuite expertise for ecommerce companies ready to enhance their operations with robust ERP capabilities. We offer:

Benefits of Hiring Specialized E-Commerce Accountants

Generic accounting firms often miss the nuances of online retail. Our specialized CPAs provide tailored ecommerce accounting services that unlock real operational and financial gains. Here’s how:

Unified Financial Visibility Across Sales Channels

Specialized accountants integrate and reconcile data across different platforms, delivering a consolidated, accurate view of performance by channel, SKU, and region.

Inventory Intelligence Beyond Stock Counts

Beyond tracking inventory levels, specialized teams help build systems for demand forecasting, turnover analysis, and landed cost calculations, ensuring product profitability and avoiding cash tied up in slow-moving inventory.

Automation of Repetitive and Complex Workflows

They deploy accounting tech stacks customized to ecommerce, automating tasks like reconciling payment processors, tracking refunds, and categorizing advertising spend, reducing manual errors and saving valuable time.

Real-Time Margins and Profitability Monitoring

With live dashboards tailored to ecommerce metrics (like contribution margin and ACoS), you get up-to-date insight into where you're making or losing money, enabling smarter, faster decisions.

Advanced Cash Flow & Inventory Financing Strategies

They offer proactive planning around inventory purchasing cycles, supplier payment terms, and financing needs, ensuring cash is always available to fund growth.

Tax Structuring Tailored to E-Commerce Realities

From managing nexus across states to optimizing international sales tax and duties, ecommerce accountants ensure compliance while structuring operations for tax efficiency.

Financial Models Built for Scaling

They develop scalable systems and projections to guide your growth, from expanding to new marketplaces to preparing for investor rounds or exits, with financials that stand up to due diligence.

Specialized KPI Reporting for Strategic Clarity

You gain monthly reporting packages focused on ecommerce-specific KPIs, such as LTV:CAC (Customer Lifetime Value to Customer Acquisition Cost), gross margin by product line, and refund rates, allowing data-driven strategy and growth planning.

Peace of Mind During High-Volume Cycles

Whether it’s Q4 sales spikes or product launches, specialists anticipate volume surges so that your books, systems, and reporting stay stable and accurate under pressure.

Audit-Ready Books That Build Confidence

Clean, ecommerce-standardized financials instill trust with investors, lenders, and acquirers, positioning your business as professionally managed and ready for scale.

200+ happy clients
100% US based
Fixed monthly fee
15 years of NetSuite experience
Services

Scale Your E-Commerce Business with Expert Financial Management

Partner with ecommerce accountants at Lineal CPA who understand the complexities of online retail and multi-channel operations.

Optimize efficiency with
NetSuite accounting and bookkeeping

Cost savings
Gain expert financial leadership at a fraction of the cost of a full-time CFO, saving significantly on a $300K-$500K annual salary.
Raise funds
Impress investors with confident preparation, detailed financial reports, and clear answers, ensuring you stand out in a competitive landscape.
Streamline operations
Achieve operational excellence with accurate reporting, cash flow management, and scalable systems—all without the cost of a full-time CFO.

Our Proven Process for E-Commerce Success

At Lineal CPA, we've honed our approach over 15+ years of working with ecommerce clients, developing a proven process that delivers consistent results:

Discovery & Assessment

We’ll comprehensively review your business structure, current systems, and ecommerce-specific challenges to develop a customized accounting strategy.

Implementation & Setup

Configure accounting systems, establish inventory tracking, implement sales tax compliance procedures, and integrate with your existing business platforms.

Ongoing Management

Handle daily transactions, monthly financial statements, quarterly tax compliance, and continuous monitoring of your financial health with regular reporting.

Strategic Growth Support

Provide financial clarity and documentation for growth initiatives, new product lines, additional sales channels, or investment opportunities.

Our all-in-one solutions save
time and money, so you can
focus on what matters most

Why Forward-Thinking E-Commerce Companies Choose Lineal CPA

In a world where digital commerce evolves daily, businesses need more than just basic accounting; they need a partner who understands the speed, complexity, and ambition of online growth. Here’s what sets the Lineal CPA team apart:

Certified CPAs on Every Account

Every client works directly with licensed CPAs well-versed in core accounting practices and ecommerce technology, ensuring precise financial oversight and informed strategic advice.

Recognized Oracle NetSuite Partner

As an official Oracle NetSuite Solution Provider, our expert implementation and ongoing support are tailored to the complexity of ecommerce businesses using NetSuite.

Clear, Fixed Monthly Pricing

Our pricing is simple and predictable — no hidden fees, no unexpected add-ons — so you can plan and budget confidently.

Over 15 Years of E-Commerce Expertise

With more than a decade of hands-on experience, we understand the ecommerce landscape — from multi-channel sales and international logistics to rapid scaling and inventory complexity.

What Our Clients Say

The world’s top companies that trust Lineal CPA

I seek Lineal CPA's help to manage my books and financial statements for the current year, and I am very happy with the service they provided.

Patty Garcia
CEO, Rose Design Co

Lineal CPA has been so patient with me as I prepare my first business tax return! He provided me with the tools I needed to be organized and answered my questions promptly along the way.

Lindsay Nicole
Co-Founder, Nicole Weddings

Job well done. Good job on the quick books to Intacct implementation.

Farrah Christensen
Owner, Pelikas LLC

Proactive Tax planning service was a first for me and our business benefited a lot from this rather than the once a year tax planning. Great communication as well.

Phil Smith
Founder, Moneta Inc

Working with Vatsal was an excellent experience and continues to be. He prepared my annual corporate tax return and still checks in every quarter to make sure business is going smoothly. We will continue to use his service and recommend to others as well.

Mark Atkin
CFO, TicTail LLC

Great service! I don't usually post reviews but I am happy to do so for Lineal. Probably one of the few very CPAs that I actually enjoyed talking to.

Jenna Al
Owner, Symbol Inc

Great service! Friendly, responsive, knowledgeable! Wouldn't hesitate to recommend.

John Summers
Business Manager, Gade & Parekh

Great support and quick response. Timberley is fun to work with and she works diligently to meet deadline. Vatsal also reacts quickly when we need more supports.

Pei-Chun Chiang
Controller, Arris Composites

We hired the firm for Netsuite consulting they did a great job on onboarding us and monthly accounting on NetSuite.

David Ruben
CEO, Darco International
Get in touch

Optimize Your E-Commerce Financial Operations Today

Let Lineal CPA be your dedicated accounting partner so you can focus on scaling your online business. Get a free consultation today.

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Frequently
asked questions

What makes e-commerce accounting different from traditional retail accounting?

E-commerce accounting involves unique complexities, including multi-state sales tax compliance, inventory management across multiple warehouses and sales channels, marketplace fee reconciliation, and revenue recognition across various payment methods and timing scenarios.

What level of access will I have to my financial information?

Transparency is essential. You'll have complete access to your financial information through secure client portals and your accounting software. We provide monthly financial packages and are available for regular check-ins to discuss your business performance and answer any questions.

What advantages does NetSuite offer for retail and e-commerce businesses?

NetSuite offers countless benefits. It equips retail and e-commerce brands with a unified platform that connects sales channels, inventory, customer data, and financials in real time. This integrated system enables better inventory management, improved order fulfillment, personalized customer interactions, and streamlined operations—all contributing to increased efficiency and profitability.